Our Story: A Journey of Passion
In 2019, You Feel Pretty was born from a dream and a deep passion for empowering women.
Its founder, Patricia Hayal, left her career in banking in Chile in 2016 to move to the U.S. with her husband and four young children. Stepping away from high heels and the corporate world, she dedicated herself to her family while envisioning her next chapter.
When she was ready to return to work, she chose to follow her entrepreneurial spirit. Inspired by her love for fashion, quality craftsmanship, and self-expression, she partnered with top Colombian lingerie brands to create a collection designed to make women feel confident, comfortable, and beautiful every day.
Despite the challenges of starting a business, Patricia remains dedicated to her vision: celebrating and uplifting women through carefully curated pieces that embrace femininity and empowerment.
More Than Just Fashion
At You Feel Pretty, we’re here to help women feel confident, beautiful, and empowered in their own skin. We believe self-love starts from within and shines through the way we express ourselves every day.
Our clothing, lingerie, and accessories are designed to celebrate your strength, femininity, and individuality. And while we’re more than just a brand—we’re a space where women uplift and inspire each other—our main goal is simple: to help you see and embrace the incredible woman you already are.